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Challies on Warren

Tim Challies, following in the footsteps of Bob Woodward and Carl Bernstein, is uncovering a major scandal in the so-called “evangelical’ world. Okay, so I'm exaggerating just a little. Most people aren’t going care about this.

“This” is an apparent attempt by Rick Warren to squelch a book that credits the astronomical success of The Purpose Driven Life to marketing rather than the actual content of the book. For anyone with any independent thinking skills, the answer to that is, “Well, duh!” but for the millions of sheep with Prayer of Jabez level discernment who love Rick Warren, even a book written by someone directly involved in marketing PDL won’t convince them that PDL is not the greatest book written since Revelation, or that Warren is anything less than the thirteenth apostle, or at least some notable Biblical character (Ananias comes to mind, but I don’t think they would agree.)

I said most people aren’t going to care about this, but that’s not quite true. The Warrenites will care that PDL is being treated negatively, something they are very sensitive about. Rick Warren himself probably isn’t as thin-skinned about it as his disciples are. What they won’t care about is the claims about marketing. In their pragmatic, end-justifies-the-means thinking, there is nothing wrong with that. They will say that putting a sign in front of your church or inviting your neighbor to church are marketing, too.

I suspect they also won’t care about attempts to silence the revelation of the publisher’s marketing strategy, either. I would like to be wrong about that, but my experience with Warren’s sycophantic followers is that they will not rest until they have silenced their critics.

Well, what was intended to be an introduction to Mr. Challies latest article is turning into a rant, so without further adieu, I give you Purposeful Interference by Tim Challies.

Also recommended:
Pyromarketing and The Purpose Driven Life
Book Review - Rick Warren and the Purpose that Drives Him
Book Review - Rick Warren’s The Purpose Driven Life
Book Review - The Purpose Driven Church

2005-07-25 at 3:00 PM MT | |